Apple SWOT analysis uncovers some of the big challenges Apple faces in 2020 and beyond. This is an example Pest Analysis for Apple. Apple Swot Analysis – Internal & External Strategic Factors. Moreover, the company can use its strong brand image and rapid innovation processes to successfully develop and launch new product lines. Moreover, the report contains analyses of Apple leadership, organizational structure, business strategy and organizational culture. It earned net income of USD 59,5 billion, USD 48,35 billion and USD 45,68 billion in financial years of 2018, 2017 and 2016 respectively. High profit margin can allow the business to maintain its operations in times of economic uncertainties thanks to cash reserves. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. in Swot Analysis. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. That was down from 73.2 million unit sales and 17.9% market share during the last quarter of 2017. Similarly, Apple music is now available in 167 countries and regions and offers more than 60 million songs. By the end of Q1, 2019 the multinational technology company reported USD 245 billion cash on hand, compared with USD237,1 billion the previous quarter[8]. SWOT analysis is a powerful tool for understanding a company’s market position. It's difficult to predict what will happen to this company in the future, but a SWOT analysis (which measures the strengths, weaknesses, opportunities, and threats to a business) can help to understand the company's current position and where it may go … Apple Inc. gross profit margin chart[6]. Brand Image Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the … Loyal Customer Base. Ruko, Amazon and Google are the strong competitors of Apple TV. SWOT Analysis strengths are internal factors that let you overcome weaknesses and take advantage of opportunities in the external environment. Apple sales in China have started recently to decline. Apple Swot and Pestle Analysis. SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. They’ve come a long way since the initial Macintosh computer, but in business, there’s always room for adjustment. (2019) “Apple sales revenue fell billions in China, wiping out other gains” The Verge, Available at: https://www.theverge.com/2019/1/29/18202734/apple-earnings-q1-china-fall-drop-us-growth, [12] Bris, A. Weaknesses. One of the alarming threats to apple from smartphone segment is a South Korean Company Samsung which is producing Samsung Galaxy and Notes. Moreover, failure to address this fact can have severely negative implications on the long-term growth prospects of the business. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. The Apple SWOT analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. HP is another name produces affordable computer product for the consumer around the globe. Pestle is an acronym for political, economic, social, technological, legal, and environmental factors or forces that guide planning and decision-making. Just from $13/Page. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. 5. 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